Understanding Customer Engagement Behavior in Virtual Try-On Services: Evidence from Indonesia

The adoption of immersive technologies, such as Virtual Try-On (VTO), has transformed how consumers evaluate products, interact digitally, and engage with brands. This study investigates the effects of experiential value, flow, perceived enjoyment, customer trust, and customer satisfaction on custom...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Nyoman Sri Subawa, Ni Putu Chantika Aprilia Nariswari, Made Maenita Dewi, Anak Agung Gede Wiranata, Caren Angellina Mimaki, Made Srinitha Millinia Utami
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	MDPI AG 2026-05-01
Σειρά:	Journal of Theoretical and Applied Electronic Commerce Research
Θέματα:	Virtual Try-On augmented reality experiential value flow customer engagement behavior e-commerce
Διαθέσιμο Online:	https://www.mdpi.com/0718-1876/21/5/155
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