Understanding Customer Engagement Behavior in Virtual Try-On Services: Evidence from Indonesia
The adoption of immersive technologies, such as Virtual Try-On (VTO), has transformed how consumers evaluate products, interact digitally, and engage with brands. This study investigates the effects of experiential value, flow, perceived enjoyment, customer trust, and customer satisfaction on custom...
محفوظ في:
| المؤلفون الرئيسيون: | , , , , , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
MDPI AG
2026-05-01
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| سلاسل: | Journal of Theoretical and Applied Electronic Commerce Research |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.mdpi.com/0718-1876/21/5/155 |
| الوسوم: |
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