Introducing a Novel Model to Determine CLV
Customer Relationship Management (CRM) is a productive tool for monitoring the customer and recognizing their characteristics, behaviors, and his/her requirements and anticipating his/her reactions in order to establish a long term and strong relation with customer. CRM is a business strategy select...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
University of Tehran
2009-03-01
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| Series: | Journal of Information Technology Management |
| Assuntos: | |
| Acceso en liña: | https://jitm.ut.ac.ir/article_19951_210645da2ccb9327a31a01548e530b14.pdf |
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