Application of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measuring the Customer Life Time Value

Nowadays, with entrance of customer relationship management (CRM) in new fields, Identifying the various customers features and optimum allocating of resources to them based on their value for companies has converted in to one of the main concerns in CRM. The aim of this paper is to propose a suitab...

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Bibliografische gegevens

Hoofdauteurs:	Azar Kafashpour, Ali Alizadeh Zoeram
Formaat:	Artigo
Taal:	Persa
Gepubliceerd in:	University of Isfahan 2012-12-01
Reeks:	تحقیقات بازار یابی نوین
Onderwerpen:	Customer relationship management (CRM) Customer life time value (CLV) RFM model Fuzzy Delphi Analytical Hierarchy Process (FDAHP) Hierarchical Cluster Analysis (HCA)
Online toegang:	http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-322-3&slc_lang=en&sid=1
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