Application of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measuring the Customer Life Time Value
Nowadays, with entrance of customer relationship management (CRM) in new fields, Identifying the various customers features and optimum allocating of resources to them based on their value for companies has converted in to one of the main concerns in CRM. The aim of this paper is to propose a suitab...
I tiakina i:
| Ngā kaituhi matua: | , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Persa |
| I whakaputaina: |
University of Isfahan
2012-12-01
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| Rangatū: | تحقیقات بازار یابی نوین |
| Ngā marau: | |
| Urunga tuihono: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-322-3&slc_lang=en&sid=1 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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