Neuromarketing as a Mechanism of Communication with the Consumer: The Case for Small Business
Neuromarketing is a modern tool for researching consumer reactions to advertising stimuli and identifying relevant consumer behaviour patterns. Conducting neuromarketing research using eye tracking technology allows us to obtain objective data on consumer perceptions of advertising, websites, produc...
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| Формат: | Artigo |
|---|---|
| Язык: | Inglês |
| Опубликовано: |
Sumy State University
2024-06-01
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| Серии: | Marketing i Menedžment Innovacij |
| Предметы: | |
| Online-ссылка: | https://mmi.sumdu.edu.ua/wp-content/uploads/2024/06/03_A810-2024_Chygryn-et-al.pdf |
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