The role of consumers’ visual attention stimuli in advertising: traditional and neuromarketing research perspectives
This research aims to reveal the role of consumers’ visual attention stimuli in advertising from traditional and neuromarketing research perspectives. This study examines six stimuli of consumers’ visual attention, which are divided into three groups – complexity of advertising, reflection of realit...
Kaydedildi:
| Asıl Yazarlar: | , , |
|---|---|
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
LLC "CPC "Business Perspectives"
2025-03-01
|
| Seri Bilgileri: | Innovative Marketing |
| Konular: | |
| Online Erişim: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21802/IM_2025_01_Banyte.pdf |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
|