Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements
Recent studies have demonstrated that the brain activity of a group of people can be used to forecast choices at the population level. In this study, we attempted to neuroforecast aggregate consumer behavior of Internet users. During our electroencephalography (EEG) and eye-tracking study, participa...
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| Principais autores: | , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI AG
2022-12-01
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| coleção: | Brain Sciences |
| Assuntos: | |
| Acesso em linha: | https://www.mdpi.com/2076-3425/13/1/57 |
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