The role of consumers’ visual attention stimuli in advertising: traditional and neuromarketing research perspectives
This research aims to reveal the role of consumers’ visual attention stimuli in advertising from traditional and neuromarketing research perspectives. This study examines six stimuli of consumers’ visual attention, which are divided into three groups – complexity of advertising, reflection of realit...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
LLC "CPC "Business Perspectives"
2025-03-01
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| Serie: | Innovative Marketing |
| Soggetti: | |
| Accesso online: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21802/IM_2025_01_Banyte.pdf |
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