Neuromarketing as a Mechanism of Communication with the Consumer: The Case for Small Business

Neuromarketing is a modern tool for researching consumer reactions to advertising stimuli and identifying relevant consumer behaviour patterns. Conducting neuromarketing research using eye tracking technology allows us to obtain objective data on consumer perceptions of advertising, websites, produc...

Cijeli opis

Bibliografski detalji

Format:	Artigo
Jezik:	Inglês
Izdano:	Sumy State University 2024-06-01
Serija:	Marketing i Menedžment Innovacij
Teme:	neuromarketing;consumers;eye tracking;heatmap;consumer behavior;
Online pristup:	https://mmi.sumdu.edu.ua/wp-content/uploads/2024/06/03_A810-2024_Chygryn-et-al.pdf
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!