Neuromarketing as a Mechanism of Communication with the Consumer: The Case for Small Business

Neuromarketing is a modern tool for researching consumer reactions to advertising stimuli and identifying relevant consumer behaviour patterns. Conducting neuromarketing research using eye tracking technology allows us to obtain objective data on consumer perceptions of advertising, websites, produc...

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Manylion Llyfryddiaeth

Fformat:	Artigo
Iaith:	Inglês
Cyhoeddwyd:	Sumy State University 2024-06-01
Cyfres:	Marketing i Menedžment Innovacij
Pynciau:	neuromarketing;consumers;eye tracking;heatmap;consumer behavior;
Mynediad Ar-lein:	https://mmi.sumdu.edu.ua/wp-content/uploads/2024/06/03_A810-2024_Chygryn-et-al.pdf
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!