FORMATION AND FURTHER DEVELOPMENT OF MODERN PROMOTION OF PHARMACEUTICAL PRODUCTS

<p>The articles addresses key notions and elements of marketing of pharmaceutical companies. Key stages and particularities of formation of pharmaceutical marketing are considered. It is proved that in general pharmaceutical market is developing under general marketing rules, however while developin...

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Opis bibliograficzny

1. autor:	Юрий Владимирович Тарасов
Format:	Artigo
Język:	Inglês
Wydane:	Science and Innovation Center Publishing House 2014-02-01
Seria:	Sovremennye Issledovaniâ Socialʹnyh Problem
Hasła przedmiotowe:	marketing, pharmaceutical products, pharmaceutical marketing, reform of the pharmaceutical industry, market analysis
Dostęp online:	http://journal-s.org/index.php/sisp/article/view/1502
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