FORMATION AND FURTHER DEVELOPMENT OF MODERN PROMOTION OF PHARMACEUTICAL PRODUCTS

<p>The articles addresses key notions and elements of marketing of pharmaceutical companies. Key stages and particularities of formation of pharmaceutical marketing are considered. It is proved that in general pharmaceutical market is developing under general marketing rules, however while developin...

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Κύριος συγγραφέας:	Юрий Владимирович Тарасов
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Science and Innovation Center Publishing House 2014-02-01
Σειρά:	Sovremennye Issledovaniâ Socialʹnyh Problem
Θέματα:	marketing, pharmaceutical products, pharmaceutical marketing, reform of the pharmaceutical industry, market analysis
Διαθέσιμο Online:	http://journal-s.org/index.php/sisp/article/view/1502
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