FORMATION AND FURTHER DEVELOPMENT OF MODERN PROMOTION OF PHARMACEUTICAL PRODUCTS

<p>The articles addresses key notions and elements of marketing of pharmaceutical companies. Key stages and particularities of formation of pharmaceutical marketing are considered. It is proved that in general pharmaceutical market is developing under general marketing rules, however while developin...

Full description

Bibliographic Details

Main Author:	Юрий Владимирович Тарасов
Format:	Artigo
Language:	Inglês
Published:	Science and Innovation Center Publishing House 2014-02-01
Series:	Sovremennye Issledovaniâ Socialʹnyh Problem
Subjects:	marketing, pharmaceutical products, pharmaceutical marketing, reform of the pharmaceutical industry, market analysis
Online Access:	http://journal-s.org/index.php/sisp/article/view/1502
Tags:	Add Tag No Tags, Be the first to tag this record!