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FORMATION AND FURTHER DEVELOPMENT OF MODERN PROMOTION OF PHARMACEUTICAL PRODUCTS

<p>The articles addresses key notions and elements of marketing of pharmaceutical companies. Key stages and particularities of formation of pharmaceutical marketing are considered. It is proved that in general pharmaceutical market is developing under general marketing rules, however while developin...

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Bibliografische gegevens
Hoofdauteur: Юрий Владимирович Тарасов
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Science and Innovation Center Publishing House 2014-02-01
Reeks:Sovremennye Issledovaniâ Socialʹnyh Problem
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Online toegang:http://journal-s.org/index.php/sisp/article/view/1502
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