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THE IMPACT of ESG on BRAND TRUST, BRAND LOYALTY, and BRAND IMAGE in THE CONTEXT OF SUSTAINABILITY

The Impact of ESG on Brand Trust, Brand Loyalty, and Brand Image in The Context of Sustainability Abstract This study aims to reveal the impact of ESG on the concepts of brand image, brand trust, and brand loyalty. In addition, the study aims to reveal the mediating roles of brand image, and brand t...

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Hlavní autoři: Muhammed Fatih Cevher, Erkan Gülter
Médium: Artigo
Jazyk:Inglês
Vydáno: İnönü University 2026-03-01
Edice:Akademik Yaklaşımlar Dergisi
Témata:
ESG
Brand Trust
Brand Image
Brand Loyalty
Consumer Behaviour
On-line přístup:https://dergipark.org.tr/tr/download/article-file/5134129
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