THE IMPACT of ESG on BRAND TRUST, BRAND LOYALTY, and BRAND IMAGE in THE CONTEXT OF SUSTAINABILITY
The Impact of ESG on Brand Trust, Brand Loyalty, and Brand Image in The Context of Sustainability Abstract This study aims to reveal the impact of ESG on the concepts of brand image, brand trust, and brand loyalty. In addition, the study aims to reveal the mediating roles of brand image, and brand t...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
İnönü University
2026-03-01
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| Col·lecció: | Akademik Yaklaşımlar Dergisi |
| Matèries: | |
| Accés en línia: | https://dergipark.org.tr/tr/download/article-file/5134129 |
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