Optimizing E-Loyalty on The Bukalapak E-Commerce Platform: Exploring the Role of E-Service Quality Mediated by E-Satisfaction and E-Trust
This study aims to analyze and prove the effect of e-service quality on optimizing e-loyalty mediated by e-trust and e-satisfaction on the Bukalapak e-commerce platform by focusing on Bukalapak users in Cirebon City. This research focuses on the use of Bukalapak, where there are still many complaint...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Research Collaboration Community (RCC)
2024-05-01
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| Series: | International Journal of Business, Economics, and Social Development |
| Assuntos: | |
| Acceso en liña: | https://journal.rescollacomm.com/index.php/ijbesd/article/view/622 |
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