Influence of service quality, loyalty programme and perceived value on word-of-mouth behavior of domestic and international airline passengers in India
Purpose – This paper aims to investigate the combined effect of airline service quality (ASQ), loyalty programme and perceived value (PV) on word-of-mouth (WOM) behavior of passengers’ traveling to domestic and international destinations from India. Design/methodology/approach – Passenger’s percepti...
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Emerald Publishing
2023-07-01
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| Rangatū: | Vilakshan (XIMB Journal of Management) |
| Ngā marau: | |
| Urunga tuihono: | https://www.emerald.com/insight/content/doi/10.1108/XJM-02-2021-0041/full/pdf |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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