Influence of service quality, loyalty programme and perceived value on word-of-mouth behavior of domestic and international airline passengers in India
Purpose – This paper aims to investigate the combined effect of airline service quality (ASQ), loyalty programme and perceived value (PV) on word-of-mouth (WOM) behavior of passengers’ traveling to domestic and international destinations from India. Design/methodology/approach – Passenger’s percepti...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Emerald Publishing
2023-07-01
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| Serie: | Vilakshan (XIMB Journal of Management) |
| Soggetti: | |
| Accesso online: | https://www.emerald.com/insight/content/doi/10.1108/XJM-02-2021-0041/full/pdf |
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