Influence of service quality, loyalty programme and perceived value on word-of-mouth behavior of domestic and international airline passengers in India
Purpose – This paper aims to investigate the combined effect of airline service quality (ASQ), loyalty programme and perceived value (PV) on word-of-mouth (WOM) behavior of passengers’ traveling to domestic and international destinations from India. Design/methodology/approach – Passenger’s percepti...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Emerald Publishing
2023-07-01
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| Σειρά: | Vilakshan (XIMB Journal of Management) |
| Θέματα: | |
| Διαθέσιμο Online: | https://www.emerald.com/insight/content/doi/10.1108/XJM-02-2021-0041/full/pdf |
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