Influence of service quality, loyalty programme and perceived value on word-of-mouth behavior of domestic and international airline passengers in India
Purpose – This paper aims to investigate the combined effect of airline service quality (ASQ), loyalty programme and perceived value (PV) on word-of-mouth (WOM) behavior of passengers’ traveling to domestic and international destinations from India. Design/methodology/approach – Passenger’s percepti...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Emerald Publishing
2023-07-01
|
| シリーズ: | Vilakshan (XIMB Journal of Management) |
| 主題: | |
| オンライン･アクセス: | https://www.emerald.com/insight/content/doi/10.1108/XJM-02-2021-0041/full/pdf |
| タグ: |
タグなし, このレコードへの初めてのタグを付けませんか!
|