The Relationship Between Hotel Brand Personality And Customer Loyalty
The purpose of this article is to explore the relationship between brand personality and customer loyalty in the five-star business hotel and propose an effective way for developing a remarkable hotel brand and improving its customer loyalty. The reason for choosing a particular hotel is that it is...
Kaydedildi:
| Asıl Yazarlar: | , , , |
|---|---|
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Istanbul University Press
2017-06-01
|
| Seri Bilgileri: | Journal of Tourismology |
| Konular: | |
| Online Erişim: | https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/36494/415192?publisher=istanbul |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
|