The Relationship Between Hotel Brand Personality And Customer Loyalty
The purpose of this article is to explore the relationship between brand personality and customer loyalty in the five-star business hotel and propose an effective way for developing a remarkable hotel brand and improving its customer loyalty. The reason for choosing a particular hotel is that it is...
Wedi'i Gadw mewn:
| Prif Awduron: | , , , |
|---|---|
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
Istanbul University Press
2017-06-01
|
| Cyfres: | Journal of Tourismology |
| Pynciau: | |
| Mynediad Ar-lein: | https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/36494/415192?publisher=istanbul |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|