Service Innovation and Customers’ Satisfaction of Selected Micro Finance Banks in Ogun State, Nigeria
The untimely adoption of modern business practice through technological innovation has hindered service quality, customers’ satisfaction and the general growth of Micro finance banks in Nigeria. The study examined the effect of service innovation which consist of New Service Concept, New Service Pr...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
UiTM Press
2024-06-01
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| Edice: | Journal of International Business, Economics and Entrepreneurship |
| Témata: | |
| On-line přístup: | https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1136 |
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