Exploring Motivational Drivers for Shopping at Physical Fashion Retail Stores: Evidence from South Africa
This study explored the motivational drivers that influence customers’ decisions to frequent physical fashion retail stores in South Africa, so as to be more competitive and customer-satisfaction driven in the face of challenges orchestrated by increased online shopping and the COVID-19 pandemic. Th...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
The Bucharest University of Economic Studies Publishing House
2024-10-01
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| Serie: | Journal of Emerging Trends in Marketing and Management |
| Soggetti: | |
| Accesso online: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V02_2024_98.pdf |
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