Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores
The present study has attempted to create and examine a conceptually grounded working model that examines the moderating influence of utilitarian and hedonic shopping values with Indian grocery stores on the association between usage of Private Label (PL) and Store Loyalty (SL). For this, primary da...
保存先:
| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Springer Nature
2018-03-01
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| シリーズ: | Management şi Marketing |
| 主題: | |
| オンライン･アクセス: | https://doi.org/10.2478/mmcks-2018-0003 |
| タグ: |
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