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Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores

The present study has attempted to create and examine a conceptually grounded working model that examines the moderating influence of utilitarian and hedonic shopping values with Indian grocery stores on the association between usage of Private Label (PL) and Store Loyalty (SL). For this, primary da...

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Main Authors: Bhat Ishfaq Hussain, Singh Sapna
Format: Artigo
Language:Inglês
Published: Springer Nature 2018-03-01
Series:Management şi Marketing
Subjects:
store loyalty
private label
shopping value
utilitarian value
hedonic value
Online Access:https://doi.org/10.2478/mmcks-2018-0003
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