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Exploring Motivational Drivers for Shopping at Physical Fashion Retail Stores: Evidence from South Africa

This study explored the motivational drivers that influence customers’ decisions to frequent physical fashion retail stores in South Africa, so as to be more competitive and customer-satisfaction driven in the face of challenges orchestrated by increased online shopping and the COVID-19 pandemic. Th...

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Hovedforfatter: Roland GOLDBERG
Format: Artigo
Sprog:Inglês
Udgivet: The Bucharest University of Economic Studies Publishing House 2024-10-01
Serier:Journal of Emerging Trends in Marketing and Management
Fag:
customer motivation
in-store shopping
store attractiveness
fashion retail
south africa
Online adgang:https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V02_2024_98.pdf
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