Exploring Motivational Drivers for Shopping at Physical Fashion Retail Stores: Evidence from South Africa
This study explored the motivational drivers that influence customers’ decisions to frequent physical fashion retail stores in South Africa, so as to be more competitive and customer-satisfaction driven in the face of challenges orchestrated by increased online shopping and the COVID-19 pandemic. Th...
Kaydedildi:
| Yazar: | |
|---|---|
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
The Bucharest University of Economic Studies Publishing House
2024-10-01
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| Seri Bilgileri: | Journal of Emerging Trends in Marketing and Management |
| Konular: | |
| Online Erişim: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V02_2024_98.pdf |
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