The impacts of situational factors on consumer misbehaviour in service outlets (on the example of Iranian chain stores)
The aim of the article. The aim of this study is to identify and explore the situational factors, which lead customers to misbehave in service settings. This study is designed to develop a better understanding of different drivers of misbehaviours from situational factors' perspective and examines t...
Gorde:
| Egile Nagusiak: | , , |
|---|---|
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Sumy State University
2016-03-01
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| Saila: | Marketing i Menedžment Innovacij |
| Gaiak: | |
| Sarrera elektronikoa: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_1_48_56.pdf |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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