Predictive model for customer satisfaction analytics in E-commerce sector using machine learning and deep learning

In Vietnam's rapidly expanding e-commerce landscape, there is a critical need for advanced tools that can effectively analyze customer feedback to boost satisfaction and loyalty. This paper introduces a two-step predictive framework merging deep learning and traditional machine learning to analyze V...

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Autores principales:	Hoanh-Su Le, Thao-Vy Huynh Do, Minh Hoang Nguyen, Hoang-Anh Tran, Thanh-Thuy Thi Pham, Nhung Thi Nguyen, Van-Ho Nguyen
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Elsevier 2024-11-01
Colección:	International Journal of Information Management Data Insights
Materias:	Customer satisfaction E-commerce Machine learning Deep learning Predictive analytics Sentiment analysis
Acceso en línea:	http://www.sciencedirect.com/science/article/pii/S2667096824000843
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