Crisis Responsibility Impact on Customer Loyalty Eiger through Post-Crisis Reputation
PT Eigerindo Multi Produk is a company that produces outdoor, travel, and riding equipment. In early 2021, Eiger was hit by a crisis that many concluded was a failed PR activity. Eiger formed a crisis responsibility by providing feedback and creating a discount program for the audience. The purpose...
I tiakina i:
| Ngā kaituhi matua: | , |
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| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Program Studi Ilmu Komunikasi Universitas Syiah Kuala
2021-12-01
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| Rangatū: | JKG (Jurnal Komunikasi Global) |
| Ngā marau: | |
| Urunga tuihono: | https://jurnal.usk.ac.id/JKG/article/view/22616 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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