Crisis Responsibility Impact on Customer Loyalty Eiger through Post-Crisis Reputation
PT Eigerindo Multi Produk is a company that produces outdoor, travel, and riding equipment. In early 2021, Eiger was hit by a crisis that many concluded was a failed PR activity. Eiger formed a crisis responsibility by providing feedback and creating a discount program for the audience. The purpose...
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| Asıl Yazarlar: | , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Program Studi Ilmu Komunikasi Universitas Syiah Kuala
2021-12-01
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| Seri Bilgileri: | JKG (Jurnal Komunikasi Global) |
| Konular: | |
| Online Erişim: | https://jurnal.usk.ac.id/JKG/article/view/22616 |
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