Social Media Customer Expectations: Brand Engagement in Maintaining Customer Loyalty
This study aimed to find out the description of the level of brand engagement and customer loyalty on Twitter social media users in Indonesia. The research design of this study was a cross-sectional method. This study used a descriptive approach and explanatory survey method. A total of 106 responde...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Department of Management, Faculty of Economics, Universitas Negeri Malang
2020-09-01
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| Schriftenreihe: | JPBM (Jurnal Pendidikan Bisnis dan Manajemen) |
| Schlagworte: | |
| Online-Zugang: | https://journal2.um.ac.id/index.php/jpbm/article/view/14850 |
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