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Social Media Customer Expectations: Brand Engagement in Maintaining Customer Loyalty

This study aimed to find out the description of the level of brand engagement and customer loyalty on Twitter social media users in Indonesia. The research design of this study was a cross-sectional method. This study used a descriptive approach and explanatory survey method. A total of 106 responde...

Бүрэн тодорхойлолт

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид: L. A. Wibowo, Lisnawati Lisnawati, R Adzimaturrahmah
Формат: Artigo
Хэл сонгох:Inglês
Хэвлэсэн: Department of Management, Faculty of Economics, Universitas Negeri Malang 2020-09-01
Цуврал:JPBM (Jurnal Pendidikan Bisnis dan Manajemen)
Нөхцлүүд:
Онлайн хандалт:https://journal2.um.ac.id/index.php/jpbm/article/view/14850
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