Communication effectiveness of firm and customer participation behaviors to co-create value: The role of customer operant resources

Value is co-created and determined by customers. Customer operant resources are very important for service value co-creation and determination activities. Customer operant resources consist of 3 types - cultural, social and physical resources. Results of this empirical research indicate that in the...

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Hauptverfasser:	Nguyễn Văn Tuấn, Hàng Lê Cẩm Phương, Nguyễn Hồng Đức
Format:	Artigo
Sprache:	Vietnamita
Veröffentlicht:	TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2020-06-01
Schriftenreihe:	Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
Schlagworte:	doanh nghiệp hành vi tham gia đồng tạo sinh giá trị hiệu quả giao tiếp thông tin khách hàng nguồn lực tương tác
Online-Zugang:	https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/474
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Communication effectiveness of firm and customer participation behaviors to co-create value: The role of customer operant resources

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