Firm operant resources, employee’s customer-oriented behavior and customer participation to co-create value in short-course training service

Based on the service-dominant logic perspective in marketing, this study develops a model addressing the extent of customer’s participation to co-create value in education service. Explanatory factors include the firm’s operant resources and customer oriented behavior of frontline staff (i.e., in...

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நூற்பட்டியல் விவரங்கள்

முதன்மை ஆசிரியர்கள்:	Hồ Hoàng Diệu, Phạm Ngọc Thúy
வடிவம்:	Artigo
மொழி:	Inglês
வெளியிடப்பட்டது:	HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2015-11-01
தொடர்:	Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Khoa học Xã hội
பொருள்கள்:	dịch vụ đào tạo ngắn hạn hành vi hướng tới khách hàng của nhân viên nguồn lực tương tác sự tham gia của khách hàng
ஆன்லைன் அணுகல்:	https://journalofscience.ou.edu.vn/index.php/soci-vi/article/view/828
குறிச்சொற்கள்:	குறிச்சொல்லை சேர்க்கவும் டாக்‌ஸ் இல்லை, இந்த பதிவுக்கு குறிச்சொல் சேர்க்கும் முதல் நபராக இருங்கள்!