Firm operant resources, employee’s customer-oriented behavior and customer participation to co-create value in short-course training service
Based on the service-dominant logic perspective in marketing, this study develops a model addressing the extent of customer’s participation to co-create value in education service. Explanatory factors include the firm’s operant resources and customer oriented behavior of frontline staff (i.e., in...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2015-11-01
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| Schriftenreihe: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Khoa học Xã hội |
| Schlagworte: | |
| Online-Zugang: | https://journalofscience.ou.edu.vn/index.php/soci-vi/article/view/828 |
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