The loyalty journey of BBA and MBA alumni in Indonesia: a strategic alumni marketing perspective

Alumni loyalty reflects the long-term educational impact and plays a strategic marketing role in supporting institutional branding and sustainability. However, despite its importance, limited study explores the comprehensive alumni loyalty journey, particularly on how the educational experience tran...

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Autors principals:	Liza Agustina Maureen Nelloh, Hartoyo Hartoyo, Ujang Sumarwan, Aman Wirakartakusumah
Format:	Artigo
Idioma:	Inglês
Publicat:	Frontiers Media S.A. 2025-06-01
Col·lecció:	Frontiers in Communication
Matèries:	experience value HEISQUAL Indonesian business school alumni satisfaction relationship quality alumni loyalty
Accés en línia:	https://www.frontiersin.org/articles/10.3389/fcomm.2025.1606217/full
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