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The Impact of Hedonic and Utilitarian Values, alongside Psychological Factors, on Customer Satisfaction and Loyalty of female consumers

In the highly competitive personal care market, marketers must understand the importance of demographic differences, customer satisfaction, and customer loyalty. Research shows that women are a significant economic force in the personal care market. However, few studies focus on female consumers in...

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Uloženo v:
Hlavní autoři: Winny Wei Nny Teo, Jugindar Singh Kartar Singh, Jyoti Choudhary
Médium: Artigo
Jazyk:Inglês
Vydáno: BESRA AcadEx UG 2025-07-01
Edice:International Journal of Advanced Business Studies
Témata:
Utilitarian value
Customer loyalty
Customer satisfaction
Hedonic value
psychological factors
On-line přístup:https://besra-journals.net/index.php/ijabs/article/view/125
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