The Impact of Hedonic and Utilitarian Values, alongside Psychological Factors, on Customer Satisfaction and Loyalty of female consumers

In the highly competitive personal care market, marketers must understand the importance of demographic differences, customer satisfaction, and customer loyalty. Research shows that women are a significant economic force in the personal care market. However, few studies focus on female consumers in...

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Autors principals:	Winny Wei Nny Teo, Jugindar Singh Kartar Singh, Jyoti Choudhary
Format:	Artigo
Idioma:	Inglês
Publicat:	BESRA AcadEx UG 2025-07-01
Col·lecció:	International Journal of Advanced Business Studies
Matèries:	Utilitarian value Customer loyalty Customer satisfaction Hedonic value psychological factors
Accés en línia:	https://besra-journals.net/index.php/ijabs/article/view/125
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