The Influence of Utilitarian Value and Hedonic Value on Loyalty with Consumer Satisfaction As Mediation on The Consumer "Society Coffe House"

The research aims to analyze the influence of utilitarian value and hedonic value on consumer loyalty with consumer satisfaction as mediation in consumer coffee shops. A product's utilitarian and hedonic value is significant because it affects consumers until the emergence of brand satisfaction. Ut...

Descripción completa

Detalles Bibliográficos

Autores principales:	Nida Umi Farhah, Chandra Warsito, Norailis Ab. Wahab, Tohir Zuhdi
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Postgraduate State Institute on Islamic Studies Purwokerto 2025-03-01
Colección:	Ijtimā'iyya
Materias:	utilitarian value hedonic value consumer loyalty consumer satisfaction
Acceso en línea:	https://ejournal.uinsaizu.ac.id/index.php/ijtimaiyya/article/view/15490
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!