The Influence of Utilitarian Value and Hedonic Value on Loyalty with Consumer Satisfaction As Mediation on The Consumer "Society Coffe House"
The research aims to analyze the influence of utilitarian value and hedonic value on consumer loyalty with consumer satisfaction as mediation in consumer coffee shops. A product's utilitarian and hedonic value is significant because it affects consumers until the emergence of brand satisfaction. Ut...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Postgraduate State Institute on Islamic Studies Purwokerto
2025-03-01
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| Series: | Ijtimā'iyya |
| Assuntos: | |
| Acceso en liña: | https://ejournal.uinsaizu.ac.id/index.php/ijtimaiyya/article/view/15490 |
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