Hedonic products for you, utilitarian products for me

Consumers make trade-offs when they choose between utilitarian and hedonic products. The former is practical, instrumental, and functional, whereas the latter is sensational and experiential. Prior research shows that people feel more guilt when they contemplate on engaging in hedonic consumption th...

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Κύριοι συγγραφείς:	Jingyi Lu, Zhengyan Liu, Zhe Fang
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Cambridge University Press 2016-07-01
Σειρά:	Judgment and Decision Making
Θέματα:	self–other decision making utilitarian consumption hedonic consumption anticipatory guilt mental accountingNAKeywords
Διαθέσιμο Online:	http://journal.sjdm.org/16/16428a/jdm16428a.pdf
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