Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention
YouTube has become popular among consumers as an information preference in the decision-making process within the social commerce environment. YouTubers share experiences, information, opinions, and thoughts regarding products or services in product-review content, and consumers’ motivations (hedoni...
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| Principais autores: | , , , , , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Taylor & Francis Group
2022-12-01
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| 叢編: | Cogent Business & Management |
| 主題: | |
| 在線閱讀: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2062910 |
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