Take a Bite! The Effect of Bitten Food in Pictures on Product Attitudes, Purchase Intentions, and Willingness to Pay

Food pictures in advertisements, on packages, and on social media often display food with a bite in it. We investigated the effect of pictures of food with a bite (vs. no bite) on product attitudes, purchase intentions, and willingness to pay. In two online experimental studies we tested this effect...

Celý popis

Podrobná bibliografie

Hlavní autoři:	Eva Meersseman, Maggie Geuens, Iris Vermeir
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	MDPI AG 2021-09-01
Edice:	Foods
Témata:	food pictures visual elements design purchase intentions willingness to pay product attitudes
On-line přístup:	https://www.mdpi.com/2304-8158/10/9/2096
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!