Take a Bite! The Effect of Bitten Food in Pictures on Product Attitudes, Purchase Intentions, and Willingness to Pay

Food pictures in advertisements, on packages, and on social media often display food with a bite in it. We investigated the effect of pictures of food with a bite (vs. no bite) on product attitudes, purchase intentions, and willingness to pay. In two online experimental studies we tested this effect...

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Auteurs principaux:	Eva Meersseman, Maggie Geuens, Iris Vermeir
Format:	Artigo
Langue:	Inglês
Publié:	MDPI AG 2021-09-01
Collection:	Foods
Sujets:	food pictures visual elements design purchase intentions willingness to pay product attitudes
Accès en ligne:	https://www.mdpi.com/2304-8158/10/9/2096
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