The Impact of Online Customer Reviews (OCRs) on Consumer Purchasing Decision
This paper investigates how online customer reviews (OCRs) can affect consumer purchasing decisions mediated by online reviews type and moderated by different demographics. The online customer reviews in this study is measured by valence (ranged from positive to negative), volume (many or few), rece...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Árabe |
| Опубліковано: |
Arab Administrative Development Organization (ARADO)
2025-04-01
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| Серія: | المجلة العربية للإدارة |
| Предмети: | |
| Онлайн доступ: | https://aja.journals.ekb.eg/article_240217_ed6e1f715c906ccc4da025b8384bca84.pdf |
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