The Role of Perceived Value and Risk in Shaping Purchase Intentions in Live-Streaming Commerce: Evidence from Indonesia
This study examines how dual appraisals of value and risk jointly shape purchase intention in live-streaming commerce, refining the Stimulus–Organism–Response (S-O-R) framework for an understudied market context. Drawing on data from Indonesian live-stream shoppers, we demonstrate that stimuli such...
Na minha lista:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI AG
2025-11-01
|
| Colecção: | Journal of Theoretical and Applied Electronic Commerce Research |
| Assuntos: | |
| Acesso em linha: | https://www.mdpi.com/0718-1876/20/4/298 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|